Enelai tracks every aspect of every conversation. More than 100 distinct events are logged per conversation and more than 50 additional statistics are calculated from them. Robust out-of-the-box Reports & Analytics present the main KPIs and data for monitoring & analysis of the system performance, or the users’ behavior and journeys. Enelai’s reporting helps optimize system performance over time and provides invaluable business insights, while integration with 3rd party software (i.e. Hadoop) is also feasible for further analysis and Business Intelligence. The above capabilities as well as the flexibility to design one’s own reports provide unsurpassed flexibility to measure contact center performance, sales results, customers’ satisfaction and ultimately the systems’ ROI.